about the founder


Joe Rivera

Joe began his running career in high school on the cross country team and finished his senior year as MVP. After high school, Joe joined the United States Marine Corps which, of course, has a strong emphasis on physical training. During his time in the Marine Corps, Joe took an interest in weightlifting, strength training and cycling. Joe had his first taste of obstacle course racing (OCR) / mud running in the mid 90’s. His time in the Marine Corps included one tour in Desert Storm and two tours in Iraq and after twenty-two years, he retired as a Sergeant Major in June 2010 and has not slowed down.

Upon moving to Florida in 1997, Joe started to compete in road races and eventually became increasingly competitive earning him a spot on the 1st Place Sports running team.

In 2011 Joe started to compete regularly in OCR and became very competitive in the Florida market. He utilized old Marine Corps circuit training philosophy to enhance his training regiment and attributes: much of his success to those principles.

Joe has been able to maintain a healthy lifestyle, excellent health and weight and a positive outlook in good nutrition and exercising.

Joe’s desire to share his experience, training routines and principles led him to recently obtain his International Sports Science Association certification and establishes his mobile fitness company. “GETT ITT” CORE FITNESS.

Join Joe for one of his training regiments and experience the workout designed to push you to the next level.

See you soon
Joe Rivera